Portfolio

A sampling of our work. Click "Read Sample" to enjoy each piece!

White Paper Sample - MarCom Agency

To leverage the growing content marketing trend and the need for B2B marketers to adopt a more “journalism-based” mindset, this agency wanted to create a white paper to educate marketers on how to better think and act like journalists.

Conceptualized topic and messaging, as well as researched, wrote, edited and oversaw the design of this white paper, which was used as a sales tool for this marketing communications/content practice. Read sample >>

(To see the accompanying landing page created for this white paper, click here!)

Case Study banner_Cooleaf_opt

Produced (from researching and interviewing subject matter experts; to writing and editing; to overseeing design; and facilitating approvals) case study for this web and mobile enterprise technology platform that promotes employee engagement and professional growth. Read sample >>

Blog Post - LinkedIn Post_opt

How curious are you? And why should you want to be? Because curiosity may be the key to a bigger life and career. Wrote this blog post featuring three reasons it pays to be curious. Read sample >>

Success Profile - Chiaravalle Montessori

To demonstrate the value of the Montessori education (an education considered non-traditional) to its diverse constituents, Chiaravalle Montessori School wanted to develop success stories of former students who have achieved great success as adults.

Produced this piece (interviews, writing, editing, design oversight and approvals) for Chiaravalle Montessori. Read sample >>

Blog Post - HR-Vol Benefits Firm_opt

Ghostwrote blog post, Top 5 Voluntary Benefits Trends for 2016: What Every Human Resources Professional Needs to Know, for a leading Human Resources/Voluntary Benefits Consulting and Technology firm.

Read sample >>

Executive Briefing - Aldata Solution_opt

With the growing threats to the United States food supply, the environment was ripe for supply chain technology solutions provider, Aldata Solution, Inc. (now Symphony EYC) to tout its tracking solution – as more and more retailers and distributors were being required to ‘track’ their food inventory across the full supply chain.

Worked with client to define topic and messaging, and then researched (using secondary research and live interviews), wrote, edited and oversaw the design of this piece. Read sample >>

Article - Shepherd Center_opt

To nurture and drive engagement among its various constituents, including physicians, patients and their families, corporate sponsors, donors and volunteers, leading spinal cord and brain injury rehabilitation hospital, Shepherd Center, relies heavily on its quarterly publication, Spinal Column.

Produced this article for Spinal Column from beginning to end (interviews, writing, editing and approvals). Read sample >>

Blog Post - HR-Vol Benefits Firm_opt

Ghostwrote blog post, The Consumerization of HR Tools Has Arrived: Are You Ready?, for a leading Human Resources/Voluntary Benefits Consulting and Technology firm.

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Feature Article - Shepherd Center

To demonstrate (via an educational, story-based tone) the caliber of its services, Shepherd Center wanted to highlight four families who had experienced life-changing accidents and who had found help at Shepherd.

Wrote this piece – developing a theme to weave the four stories together and writing it given a tight word count. Producing this piece required a special tact, patience and empathy in order to make these families feel comfortable enough to share their intimate stories with me – which they did.

Read sample >>

Blog Post - LinkedIn Post_opt

Making New Year’s resolutions is easy, right? Keeping them is the hard part. Wrote, edited and promoted this blog post highlighting tips and mobile/cloud-based technologies (apps) for keeping those pesky resolutions. Read sample >>

Email Promotion - The Freelance Forum

To drive greater attendance at one of its monthly events, The Freelance Forum wanted to spruce up the email promotion it planned to send out beforehand. After assessing the existing copy, I transformed it from a heavily feature-oriented piece to a more benefits-driven promotion that better communicated to attendees what they would get out of attending the event.

Make sure to view both pages of the sample – page one = ‘Before’ copy | page two = ‘After’ copy. Read sample. >>

Blog Post - NuSpark Marketing

Wrote this blog post as part of a “best of” content marketing e-book developed by NuSpark Marketing, a Philadelphia-based lead generation/demand generation agency. Read sample >>

Article - Catalyst Magazine

Catalyst Magazine wanted to highlight the benefits CEOs enjoyed as part of their membership of the Young Presidents Organization. Contacted and interviewed Mark Kaiser, the now former CEO of Cendian Corporation, and wrote this piece for Catalyst.

Both Mark and Catalyst were very happy with the article. A key strength I would highlight here is my comfort (and savvy) in interacting with individuals from all walks of life, whether it’s a C-Suite executive like Mark Kaiser or a patient at Shepherd Center. Read sample >>

Blog Post - Girlfriendology

Wrote this post for Girlfriendology, an online community designed to cultivate friendships. Knowing the post was to go live during Christmas, I piggybacked off of the CNN Heroes program, which CNN airs every December, and offered readers five ways they could be heroes during the holiday season as well. Read sample>>

Summer City Article - Shepherd Center

Charged with writing this article highlighting Shepherd Center’s revamping of one of its signature events, Summer in the City. Interviewed multiple parties, wrote, edited and facilitated approvals for this article. Read sample>>

Blog Post - Be Yourself_opt

Conceptualized, created and brought this personal growth blog to life — from developing branding and messaging, to overseeing website design, to marketing and promotion of the blog. Write, edit and format design for all blog posts, with the goal of striking a creative, yet practical approach and tone.

I am particularly skilled at bringing this creative, yet strategic/practical tone to content for B2B companies and making content conversational (as I’ve done here).

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