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	<title>RAF Communications</title>
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	<link>http://www.raf-communications.com</link>
	<description>Copywriter - Website Content - Marketing Writer - Editor</description>
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		<title>Executive Briefing: Aldata Solution</title>
		<link>http://www.raf-communications.com/white-paper-aldata-solution/</link>
		<comments>http://www.raf-communications.com/white-paper-aldata-solution/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:42:12 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[
Co-developed topic, conducted research and wrote all copy for this thought leadership piece, which Aldata used to position itself as an expert &#38; to market its traceability software.

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/whitethumb.png"><img class="alignleft size-full wp-image-241" style="margin-left: 10px; margin-right: 10px;" title="whitethumb" src="http://www.raf-communications.com/wp-content/uploads/2010/03/whitethumb.png" alt="whitethumb" width="216" height="192" /></a></p>
<p>Co-developed topic, conducted research and wrote all copy for this thought leadership piece, which Aldata used to position itself as an expert &amp; to market its traceability software.</p>
<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/Traceability-White-Paper-Aldata-Solution-Inc.pdf" target="_blank"><img class="alignleft size-full wp-image-258" title="button" src="http://www.raf-communications.com/wp-content/uploads/2010/03/button.png" alt="button" width="145" height="39" /></a></p>
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		<title>Website: RAF Communications</title>
		<link>http://www.raf-communications.com/website-raf-communications/</link>
		<comments>http://www.raf-communications.com/website-raf-communications/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:38:22 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=238</guid>
		<description><![CDATA[
Developed branding/ messaging and wrote all copy for this website.

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/rafthumb.png"><img class="alignleft size-full wp-image-239" style="margin-left: 10px; margin-right: 10px;" title="rafthumb" src="http://www.raf-communications.com/wp-content/uploads/2010/03/rafthumb.png" alt="rafthumb" width="216" height="192" /></a></p>
<p>Developed branding/ messaging and wrote all copy for this website.</p>
<p><a href="http://www.raf-communications.com" target="_blank"><img class="alignleft size-full wp-image-258" title="button" src="http://www.raf-communications.com/wp-content/uploads/2010/03/button.png" alt="button" width="135" height="37" /></a></p>
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		<title>Sales Sheet: Written Occasions</title>
		<link>http://www.raf-communications.com/sales-sheet-written-occasions/</link>
		<comments>http://www.raf-communications.com/sales-sheet-written-occasions/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:31:14 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=233</guid>
		<description><![CDATA[Developed branding/messaging for this sales sheet used by Written Occasions.

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/wittenthumb.png"><img class="alignleft size-full wp-image-236" style="margin-left: 10px; margin-right: 10px;" title="wittenthumb" src="http://www.raf-communications.com/wp-content/uploads/2010/03/wittenthumb.png" alt="wittenthumb" width="216" height="192" /></a>Developed branding/messaging for this sales sheet used by Written Occasions.</p>
<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/Launch-Brochure-Written-Occasions.pdf" target="_blank"><img class="alignleft size-full wp-image-258" title="button" src="http://www.raf-communications.com/wp-content/uploads/2010/03/button.png" alt="button" width="131" height="36" /></a></p>
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		<title>Blog: Jala Designs</title>
		<link>http://www.raf-communications.com/blog-jala-designs/</link>
		<comments>http://www.raf-communications.com/blog-jala-designs/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:30:09 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=230</guid>
		<description><![CDATA[
Write copy for all blog posts. This is a blog for JaLa-designs.com. JaLa Designs is a unique, handcrafted jewelry line combining semi-precious stones and metals with designer fabrics.

]]></description>
			<content:encoded><![CDATA[<p><a href="http://jaladesigns.blogspot.com/" target="_blank"></a><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/blogthumb.png"><img class="alignleft size-full wp-image-246" style="margin-left: 10px; margin-right: 10px;" title="blogthumb" src="http://www.raf-communications.com/wp-content/uploads/2010/03/blogthumb.png" alt="blogthumb" width="216" height="192" /></a></p>
<p>Write copy for all blog posts. This is a blog for JaLa-designs.com. JaLa Designs is a unique, handcrafted jewelry line combining semi-precious stones and metals with designer fabrics.</p>
<p><a href="http://jaladesigns.blogspot.com/" target="_blank"><img class="alignleft size-full wp-image-258" title="button" src="http://www.raf-communications.com/wp-content/uploads/2010/03/button.png" alt="button" width="124" height="34" /></a></p>
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		<title>Professional Bio: Ellie Byrd</title>
		<link>http://www.raf-communications.com/professional-bio-ellie-byrd/</link>
		<comments>http://www.raf-communications.com/professional-bio-ellie-byrd/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:26:57 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=224</guid>
		<description><![CDATA[
Interviewed and wrote copy for this CEO profile, which was published in Catalyst  Magazine.



]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/ceothumb.png"><img class="size-full wp-image-225 alignleft" style="margin: 0px 10px; border: 0pt none;" title="ceothumb" src="http://www.raf-communications.com/wp-content/uploads/2010/03/ceothumb.png" alt="ceothumb" width="216" height="192" /></a></p>
<p>Interviewed and wrote copy for this CEO profile, which was published in Catalyst  Magazine.</p>
<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/CEO-Profile-Ellie-Byrd.pdf" target="_blank"></a><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/CEO-Profile-Ellie-Byrd.pdf"><img class="size-full wp-image-258   alignnone" title="button" src="http://www.raf-communications.com/wp-content/uploads/2010/03/button.png" alt="button" width="142" height="39" /></a></p>
<p><span style="font-family: Cambria; color: #365f91; font-size: x-small;"><strong><br />
</strong></span></p>
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		<item>
		<title>E-Newsletter: JaLa Designs</title>
		<link>http://www.raf-communications.com/e-newsletter-jala-designs/</link>
		<comments>http://www.raf-communications.com/e-newsletter-jala-designs/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:18:46 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=221</guid>
		<description><![CDATA[
Write all copy for this monthly stay-in-touch  tool. This is the newsletter for JaLa-designs.com.

]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.raf-communications.com/wp-content/uploads/2010/03/newsletterthumb.png"><img class="alignleft size-full wp-image-222" style="margin-left: 10px; margin-right: 10px;" title="newsletterthumb" src="http://www.raf-communications.com/wp-content/uploads/2010/03/newsletterthumb.png" alt="newsletterthumb" width="216" height="192" /></a></p>
<p>Write all copy for this monthly stay-in-touch  tool. This is the newsletter for JaLa-designs.com.</p>
<p><a href="http://archive.constantcontact.com/fs047/1102292275816/archive/1102682583667.html" target="_blank"><img class="alignleft size-full wp-image-258" title="button" src="http://www.raf-communications.com/wp-content/uploads/2010/03/button.png" alt="button" width="127" height="35" /></a></p>
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		<item>
		<title>- Jacqueline Wolven, Moxie</title>
		<link>http://www.raf-communications.com/jacqueline-wolven/</link>
		<comments>http://www.raf-communications.com/jacqueline-wolven/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:11:27 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Testimonial]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=206</guid>
		<description><![CDATA[Creative, smart, directed, and clearly a cut above &#8211; Rachel Franco is the new breed of business owner and copywriter.
]]></description>
			<content:encoded><![CDATA[<p>Creative, smart, directed, and clearly a cut above &#8211; Rachel Franco is the new breed of business owner and copywriter.</p>
]]></content:encoded>
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		<item>
		<title>We write for technology.</title>
		<link>http://www.raf-communications.com/we-write-for-technology/</link>
		<comments>http://www.raf-communications.com/we-write-for-technology/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 23:04:49 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=190</guid>
		<description><![CDATA[Technology
]]></description>
			<content:encoded><![CDATA[<p>Technology</p>
]]></content:encoded>
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		<title>We write for healthcare.</title>
		<link>http://www.raf-communications.com/we-write-for-healthcare/</link>
		<comments>http://www.raf-communications.com/we-write-for-healthcare/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 23:03:53 +0000</pubDate>
		<dc:creator>Rachel</dc:creator>
				<category><![CDATA[Slider]]></category>

		<guid isPermaLink="false">http://www.raf-communications.com/?p=187</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<title>About RAF Communications</title>
		<link>http://www.raf-communications.com/hello-world/</link>
		<comments>http://www.raf-communications.com/hello-world/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 23:53:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rfranco24.startlogic.com/?p=1</guid>
		<description><![CDATA[Never underestimate the power of words to make – or break – an impression. Just as the words you speak tell your constituents who you are, the words you present in writing do so as well. And when you have less than seven seconds to make an impression, every word counts; every word reflects.
Strong copywriting [...]]]></description>
			<content:encoded><![CDATA[<p><span class="dropCap"><span>N</span></span>ever underestimate the power of words to make – or break – an impression. Just as the words you speak tell your constituents who you are, the words you present in writing do so as well. And when you have less than seven seconds to make an impression, every word counts; every word reflects.</p>
<p>Strong copywriting not only creates a connection between your company and your constituents; it also compels your constituents to take action – to buy from you (prospects), to stick with you and buy more (customers), to brag about you (press), to perform at their best for you (employees) and to join forces with you (partners). Bottom line? On-target copywriting ultimately results in greater sales and profits for your business.</p>
<p><strong>Readability and results. That&#8217;s what RAF Communications delivers.</strong> What does that mean exactly? It means that we not only write business and editorial copy that is creative and exciting to read (copy that creates that connection), but we also write copy that reflects your message and your brand and that drives your target market(s) to take your desired action.</p>
<p>Combine over a decade of marketing and communications experience with a strong dose of creativity and smarts and you get that rare combination of writing/editing talent, business savvy and out-of-the-box thinking. You get RAF Communications.</p>
<p>Please visit our ‘Services’ and ‘Portfolio/Samples’ pages to learn more about what we can do for you.</p>
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